Designing Ecommerce Websites – 3rd Digital Edition

*Digital PDF version of the book*

Are you spending money on bringing users to your ecommerce site but not getting the sales you expect? Is your website technically solid but the design lacks something? Have you neglected the experience of visitors on mobile devices?

Designing Ecommerce Websites is packed with actionable and easy-to-implement advice and features 72 concise user experience guidelines to help increase your sales. It takes you step-by-step through the online sales funnel and the user’s mindset at each point.

This book contains the results of more than 15 years experience, from designing and consulting to selling direct to consumers. It is based on knowledge learned from real user behaviour data, running many different usability tests, and is supported by research.

Presented as a quick reference guide, this book is accessible no matter what your experience level, featuring insightful text and complementary illustrations. Learn how to:

• Design LANDING pages that showcase the store and prevent bouncing;
• Create LISTINGS and collections that help your users find the products they want;
• Devise PRODUCT pages that excite and remove all fears about making a purchase;
• Construct a CHECKOUT flow that is quick and painless;
• Plus MORE advice about other key elements of an ecommerce site.

This third edition has been fully re-written and updated with a focus on mobile, and features eight brand new guidelines to consider. There are even links to further reading for every guideline (so you can get deeper knowledge).

The second edition was an Amazon Kindle bestseller in the internet and web design categories.

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PLUS! Includes a printable 3-page conversion checklist—distilled from the book's guidelines. Quickly assess how any ecommerce website is doing.