Ecommerce Website Conversion Checklist

Inspired by Designing Ecommerce Websites—the only book explaining UX design for online shops—this checklist is a quick way to assess how well a site is performing.

It turns the guidelines from the book into a simple three-page, 63 item checklist. See where your site is meeting the recommended actions and where it is falling short and get a total score to benchmark the state of the site.

It’s a useful tool to see how an online store is doing against best practice, particularly when tackling a redesign or undertaking conversion rate improvements.

It works for any site that follows the ecommerce funnel (landing page, listings, product details, checkout) no matter what the product being sold. It works as a useful standalone as well as a great complement to the book.

All of the advice comes from 15 years of deep ecommerce UX design experience (including watching 100s of user tests) and is backed up with industry research.

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PLUS! – Includes a $4 discount code for the digital version of the book Designing Ecommerce Websites (that’s 28% off), if you want to go on to buy it after.